President Biden’s Campaign Continues Advertising Amid Speculation and Pressure
President Joe Biden’s reelection campaign is in full swing, despite facing pressure from within his own party to step aside as the nominee. Since his disastrous debate performance last month, the Biden campaign has been ramping up its advertising efforts, spending a total of $37.7 million on ads between June 28 and the present day.
According to AdImpact data, Democrats have outspent Republicans by a significant margin in advertising since the debate, with Democrats spending $64.3 million compared to Republicans’ $19.3 million. The Biden campaign alone has spent over $151.7 million on advertising since the start of the 2024 campaign cycle, utilizing various platforms such as TV, digital, and radio.
Despite the heavy investment in ads, the Biden campaign has not committed substantial ad dollars to future reservations beyond the month of July. This lack of future bookings suggests that the campaign may need to cancel ads if Biden is replaced as the nominee.
In contrast, former President Donald Trump’s campaign has relied heavily on allied outside groups for paid advertising, spending only $19 million on ads since his campaign launch. However, pro-Trump super PACs like MAGA Inc. have stepped in to fill the gap, spending $121.5 million on ads so far, with more future ad bookings still to air.
Overall, both campaigns are actively engaging in advertising efforts to reach voters and sway opinions. Biden’s campaign, in particular, has continued to release new ads, such as the recent spot focused on abortion rights. With the election drawing closer, it will be interesting to see how these ad campaigns evolve and impact the race for the presidency.
